Our name combines two ideas: veritas, the Latin word for truth, and independence. We put them together on purpose.
At many banks and brokerage firms, advisors work for a company that makes its own investment “products” and sets sales goals around them. Verdence answers to you, and no bank, insurance company, or broker-dealer sits above our advice. As a fiduciary, we are legally and ethically required to act in your best interest, and we disclose our fees and any potential conflicts openly.
When we recommend an investment, the question we ask is: How does it fit your plan? That freedom lets us choose. We can pick investments from across the market, including private and alternative. We can also work with your accountant and attorney whom you already trust, and coordinate everyone around one plan.
Truth also means saying things you may not want to hear. If a plan has a gap, we’ll point it out. Sometimes the right advice is to wait, or to do nothing at all. That’s the advice independence makes possible.