John Piccirilli to Expand Sarasota Market
Verdence Capital Advisors Expands to Sarasota with Industry Veteran John Piccirilli Joining as Director
Piccirilli will drive Verdence’s continued growth and presence in western Florida
Hunt Valley, MD | Sarasota, FL – October 2, 2025 – Verdence Capital Advisors (Verdence), an independent private wealth advisory firm, announced today that John R. Piccirilli has joined the team as a Director. Based in Sarasota, Florida. Mr. Piccirilli brings more than 20 years of financial consulting experience. He will expand Verdence’s Florida presence and provide sophisticated solutions for complex wealth and legacy planning.
Among Mr. Piccirilli’s roles prior to joining Verdence, he co-founded and served as principal of HNP Capital LLC in New York, where he oversaw wealth and asset management operations. He later served as President of Five Star Bank Wealth Management in Rochester, NY. His background consulting business owners, combined with experience in leveraging structured platforms and family office resources, will position him to deliver the type of comprehensive offering of investments and capabilities that Florida’s multi-generational entrepreneurial-minded clientele desire.
“John’s experience across a range of client types is an outstanding match for the opportunities we are seeing in Florida,” said Leo Kelly, Founder and CEO of Verdence Capital Advisors. “Multi-generational wealth growing rapidly in Florida’s west coast region. Having someone on the ground who can guide families through complex wealth events and connect all the dots—linking business, personal wealth, and legacy planning—is invaluable. Florida attracts business owners at every stage of their wealth journey, and they need a team who combine strategic insight with a trusted, personal presence. That is something that Verdence, thanks to talented people like John, is well positioned to provide.”
In his role, Mr. Piccirilli will leverage Verdence’s family office platform to address comprehensive wealth planning from philanthropic planning and estate transfer strategies to integrating business succession and trust planning.
“I’m thrilled to join Verdence at such an exciting time for Florida in its role as a major destination in the ongoing wealth migration,” said Mr. Piccirilli. “This region presents an untapped market of business owners and multi-generational families seeking comprehensive wealth solutions. Verdence’s family office structure and platform provide access to unique private investments and practical guidance, helping clients navigate succession, tax strategies, and educating the next generation, while maintaining a long-term view focused on preserving wealth across generations.”
Verdence has been growing rapidly in recent years and now has team members on the ground in Maryland, Virginia, Massachusetts and Florida. More information on the firm can be found here: https://verdence.com/
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About Verdence Capital Advisors
Verdence Capital Advisors is a private wealth advisory and multi-family office firm headquartered in Hunt Valley, Maryland, with offices in Northern Virginia, Naples, FL, and Boston, MA. Committed to providing transparent, customized advice without bias, Verdence combines independence with deep resources to serve multi-generational families and business owners across the country.
For more information, visit: https://verdence.com/
Media Contact:
Chris Sullivan/Jennifer Shapiro
Craft & Capital
(212) 473-4442
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